In China, a new social credit system, sponsored by the government, has been implemented called Sesame Credit, which is part of the giant Chinese eCommerce company, Alibaba (which is still part of Yahoo!). Here’s how it works: Users of the system
The line between marketing and entertainment is more blurry than ever. We see it on social media all the time; a headline will read “We have something amazing to show you!”; and that something has been compiled, packaged, tested to
The profession and practice of marketing as we know it today didn’t exist until the middle of the 20th century. By the end of the 20th century, many of the world’s largest companies existed solely to market products and services made by others.