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Month: October 2015

Who benefits from marketing?

WatzThis?, you like it.

The line between marketing and entertainment is more blurry than ever. We see it on social media all the time; a headline will read “We have something amazing to show you!”; and that something has been compiled, packaged, tested to

Chris Minnick October 30, 2015October 30, 2018 Articles Read more

When to take your foot off the gas

When to take your foot off the gas

In his (now classic) book, The Lean Startup, Eric Reis defines a pivot as a course correction in order to test a new fundamental hypothesis. For example, let’s say that you launch a taco customization and delivery service and once you’re

Chris Minnick October 30, 2015October 30, 2018 Articles Read more

All Aboard the Learning Train!

All Aboard the Learning Train!

How often and easy is it to keep looking down at our feet as we plod along our path, when there is a whole world of possibility and new ideas all around us? There is no way we can learn

Chris Minnick October 11, 2015October 30, 2018 Articles Read more

Zipf’s Law and SEO

Zipf’s Law and SEO

Zipf’s law says that, given any corpus of text, the second most used word will be used half as many times as the first most used. The third most-used word will be used one-third as many times. The fourth most-used

Chris Minnick October 11, 2015October 30, 2018 Articles Read more

5 Tips for Becoming an Expert at Anything

I Know JavaScript

With a combined total of 8 books and three online courses between us, we’re seen as authorities in computer programming and web development. Being a published author has a way of instantly making someone an expert in the eyes of the world. In

Chris Minnick October 11, 2015October 30, 2018 Articles Read more
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