The best advice for anyone who’s aspiring to be a writer is this:
“Stop aspiring and start writing.”
–Alan W. Watts
The second best advice is this:
“Read a thousand books, and your words will flow like a river.”
But, let’s say you’ve got these two prerequisites figured out. What then?
Writing can be difficult, scary, lonely, and frustrating. Being a professional writer typically doesn’t pay well, and the moments of glory are short-lived and far between. Writers today are more undervalued than ever, due to the amount of free content available online and the emphasis on quantity and “clicks” demanded by the Google economy.
Whether you write fiction or non-fiction, there are three strategies to avoiding feeling underappreciated and being underpaid as a writer today, and we recommend doing at least 2 of them:
- Challenge yourself to take on many and varied projects, and don’t spend $1000 worth of time on a $100 piece.
- Spend more time on marketing.
- Be very very good.
Strategy 1: Write Everything and All the Time
If you want to get paid to write, it’s easy to find people who will pay you today. But, you’ll get paid very little until you establish a reputation and, likely, a niche.
Strategy 2: Promote Yourself Like Crazy
The second strategy is to write on a personal blog, or self-publish your work, and then become a fierce marketer. Even if you do get published by a “real” publisher, they’re highly unlikely to do much to promote your book. It’s up to you to show the publisher that your book has an audience by working your network and expanding your network (see Carole Jelen’s book, Build Your Author Platform).
Strategy 3: Be the Best
The third strategy is the most difficult. If you’re not the best, you’re competing for attention with thousands of other very good writers. Being among the very best writers in your chosen genre or niche is achievable, but it takes a long time and may require you to focus for years on just the first two strategies (write everything, and market yourself).
If you are a writer and you’re in the process of implementing any of these strategies, we wish you the very best. Keep reading our newsletter to find out how it’s going for us!