Zipf’s law says that, given any corpus of text, the second most used word will be used half as many times as the first most used. The third most-used word will be used one-third as many times. The fourth most-used
Zipf’s Law and SEO
5 Tips for Becoming an Expert at Anything
With a combined total of 8 books and three online courses between us, we’re seen as authorities in computer programming and web development. Being a published author has a way of instantly making someone an expert in the eyes of the world. In
Keep On Changing
Near Mendocino, CA, there’s a forest of pygmy trees. Here, the soil conditions are so bad that 100-year-old redwood trees, which can grow to over 300 feet tall, stand at just 6 to 8 feet. As the description on mendocino.com says: the trees
Why Do We Teach SEO?
As content creators, we’re keenly interested in people being able to find and read our content, which is why we just finished revising our online course, Achieving Top Search Engine Positions! In this week’s email, we’ll tell you the key to long-lasting SEO
Stopping the Social Media Monster
The profession and practice of marketing as we know it today didn’t exist until the middle of the 20th century. By the end of the 20th century, many of the world’s largest companies existed solely to market products and services made by others.
Fostering Long-term Thinking
The Long Now Foundation was established in 01996 in order to to encourage long-term thinking (the foundation uses 5 digit years to solve the deca-millenium bug, which will strike in 7,985 years). The foundation’s name was coined by Brian Eno when he
Look Like an Engineer
This last week, a company called OneLogin launched a recruiting campaign in the bay area, placing large advertisements in Bart stations. One of these ads featured a woman, Isis Anchalee Wenger, and a quote from her in which she says,
Stretch Your Limits
We’ve been thinking a lot about the risks involved with getting what you think you want, and, for whatever reason, not asking for more. It’s been said that the only constant in life is change. Whether or not you take
Watz New from WatzThis?
Now that we’re in the 3rd quarter of Year 1 of WatzThis?, we thought we’d give you a progress update and let you know what to expect from us in the coming months. We recently finished our second book,JavaScript for
Start Something and Leave Your Expectations Behind
Starting to learn a new subject, starting a business and starting to write a book are all challenging and remarkable things to do. However, they’re nothing in comparison to what comes after them; namely, the actual work required to learn